Pureplay fashion brand Little Mistress, which specialises in occasionwear for women, is looking to expand its physical store presence.
Little Mistress founder and managing director Mark Ashton took to LinkedIn to announce that the brand was looking for more retail stores as well as immediate opportunities for pop-ups in and around London.
Ashton said the retailer was ideally “looking for spaces that are ready for an immediate move-in, with flexible terms to accommodate our upcoming projects” and is open to short-term leases in high visibility areas.
The womenswear brand’s intellectual property and portfolio was acquired by fashion supplier Poeticgem Group which also works with businesses including Sainsbury’s.
Little Mistress was established in 2010 and is best known for its occasionwear, although the fashion house creates a wide range of womenswear from bridesmaid dresses to casual everyday looks. It also creates white-label brands for high-street fashion.
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