Q&A: Dr Martens chief product officer on getting the brand’s strategy back in-step
With fashion retailers battling more than ever to win consumer spend, Dr Martens chief product officer Adam Meek sat down with Retail Week to discuss the brand’s strategy moving forward, how it is stepping up its game when it comes to innovation and the importance of staying true to its core products
Dr Martens is showing signs of kicking back, having recently opened its 100th store across Europe and the Middle East on Oxford Street, reaching £1bn in sales for the first time last year, and unveiling a string of new executive appointments.
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