Q&A: Glamify Fashion founder on creating a brand for customers living ‘a champagne lifestyle on a lemonade budget’
As Glamify Fashion plots further pop-ups across the UK, founder Ashley Ali speaks to Retail Week about the importance of physical retail, navigating return rates and overcoming the negative connotations of fast fashion
Founded in 2020 and capitalising on the online loungewear boom as a result of the Covid pandemic, Glamify is a trend-led brand for shoppers living “a champagne lifestyle on a lemonade budget”.
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