Quiz grows festive sales despite slump in online demand

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Quiz has posted a jump in Christmas sales as customers flocked back to its stores and concessions at the end of last year.

The fashion retailer said total sales climbed 20% year on year to £8.8m during the month of December.

Revenues raked in through its stores and concessions surged 64% to £5.2m compared to 2020 when trading through physical locations was hit by coronavirus restrictions.

Quiz also hailed an 11% uplift in international sales to £1.5m during the month but online sales slumped 26% to £2.1m.

The drop in ecommerce performance was driven by the termination of third-party partnerships, Quiz said. It insisted sales made through its own websites were “in-line with board expectations”.

The retailer said it was “pleased” with margins during the peak period, which were “consistent” with pre-pandemic levels.

During the wider nine-month period to December 31, 2021, Quiz said group sales almost doubled to £61m compared to £32.4m a year ago. Like for likes were “broadly consistent” with those achieved in 2019, it added.

The retailer said it was “encouraged by the positive performance” during the crucial Christmas trading period and said it was “confident” of meeting full-year expectations.