Chelsea Girl, the iconic 1970s fashion retailer that later became River Island, is to be revived as a branded capsule collection.
Want to know more?
Visit Retail Week Knowledge Bank for detailed data and analysis
The 40-piece collection will go on sale in selected River Island stores this week to mark 40 years since Chelsea Girl first opened. It will also launch a Chelsea Girl pop-up shop in Selfridges.
The range is aimed at young women who want a vintage look.
Chelsea Girl started out under a different name, Lewis Separates, in 1948 then changed to Chelsea Girl. The River Island brand was launched in 1988.
No comments yet