Fashion retailer River Island is to launch a range of vintage-inspired clothing in an effort to up the fashion stakes.

Called Limited Edition, the range will carry its own branding and will include garments that have been customised by the in-house design team.

The collection, which will feature denim heavily, aims to give shoppers the idea they are buying something exclusive, said a spokeswoman. It will be available in River Island’s top stores from September.

The move follows similar pushes by Pilot, New Look and Oasis, which have launched capsule ranges in the past year.

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