Cornish fashion brand Seasalt has said it enjoyed a “positive” trading period over Christmas and New Year, registering strong growth in both online and in-store sales.

For the five-week period ending January 4, 2020, Seasalt reported 13% growth in its ecommerce channels and a 15% increase in sales across its bricks-and-mortar store estate.

Overall, the brand reported a 14% year-on-year increase in total revenues for the festive period.

Seasalt particularly highlighted the success of its international arm, which saw rocketing sales growth of 43% over the Christmas period – aided by the opening of the retailer’s first store outside the UK in Clonakilty, Ireland, in summer 2019.

In the run-up to the festive period, Seasalt also opened two new high street stores in Lymington and Edinburgh – the latter of which recorded “the highest revenue across all stores in the period”.

Seasalt chief executive Paul Hayes said: “I’d like to thank everyone at Seasalt for working so hard to ensure we enjoyed another positive Christmas season.

“It’s certainly a tough and challenging market, but our ethos of good shopkeeping and the appeal of our beautiful and stylish collections made a big difference to us. Our focus now is to strive to maintain momentum through the year and into the new decade.”

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