Shein names chief product officer in newly created role

By Chloe Mills31 October 2023

Shein has appointed Gemma Dunne as the retailer’s first-ever chief product officer as the fashion giant attempts to bolster its UK-based product team.

Dunne is reported to have joined Shein last month from fellow fast-fashion giant PrettyLittleThing where she was most recently buying director.

Dunne first joined PLT as a senior buyer in October 2013 and has since held the role of buying manager, head of buying and buying director during her time at the fashion retailer.

Shein names chief product officer in newly created role

Want to read more?

Register for LIMITED guest access

Get premium access

£5 A MONTH for 3 months