New Balance reopens redesigned flagship to hit 'exciting milestone'

New Balance_Oxford Street_2025 (2)

US sportswear giant New Balance has reopened its redesigned London flagship on Oxford Street, which it called a fully redesigned retail concept

The retailer said the 13,562 sq ft new store is aimed at rethinking the traditional shopping experience “by putting people, not products, at the centre” of the refurbished store.

 

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