Fashion

Superdry to sell South Asian IP for £40m to ‘accelerate growth’

By 4 October 2023

Superdry sign

Fashion retailer Superdry has confirmed it has signed a joint venture agreement with Reliance Brands Holding UK Ltd for the sale of its intellectual property assets in India.

Superdry said the consideration for the sale of the South Asian IP is £40m in a deal that will include Superdry’s brand and related trademarks in India, Sri Lanka and Bangladesh.

 

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