SuperGroup, owner of young fashion brands Superdry and Cult, has signed a franchise agreement to open stores across the United Arab Emirates (UAE).

SuperGroup has signed a franchise agreement with Dubai-based Al Khayyat Investments, which manages retail brands such as La Martina, Degrenne Paris and Life Fitness, to open 13 Superdry stores across the region over the next three years.

The first store will open in Dubai’s Deira City Centre complex this July, with two more set to open before the end of the year in Dubai’s Mirdif City Centre and Mall of the Emirates. 

SuperGroup chief executive of its wholesale & international division Theo Karpathios, said: “We believe this deal will significantly increase our footfall in one of the world’s most dynamic and vibrant regions. It underlines the truly international appeal of the Superdry brand and we look forward to working with Al Khayyat Investments going forward.”

SuperGroup has opened shops in Australia, Belgium, France, Scandinavia and the US over the past two years.

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