Ted Baker partners with Next to expand childrenswear

The product licence agreement will run for an initial five-year period and will see the creative teams at both retailers collaborate on baby, boys’ and girls’ clothing, shoes and accessories.

The new collections will launch in spring next year and will be sold online and in-store at Next and online at Ted Baker.

Ted Baker’s current childrenswear product partnership with Debenhams will end on February 29, 2020. However, the department store will keep its licence partnership with the fashion brand for lingerie and nightwear.

Chief executive of Ted Baker Lindsay Page said: “We are delighted to announce this exciting product licence with Next to support the continued expansion of Ted Baker’s growing childrenswear collections.

“Product licensing is a proven and highly successful pillar of Ted Baker’s strategy to expand as a global lifestyle brand. It enables us to carefully develop the brand in new, relevant categories by leveraging the specialist product expertise of our carefully selected partners.”

Chief executive of Next Simon Wolfson said: “We are thrilled to have the opportunity to help build and develop the Ted Baker children’s business across the globe. We have worked with Ted Baker for a number of years through Label and recognise the power of their brand.”