Roebuck, who has served as a non-executive director for the struggling fashion business, will move on to the executive team as a result of her new appointment.

Roebuck joined Feelunique in April 2018 and has previously held marketing roles at French Connection and Warehouse, as well as working for Arcadia on a consultancy basis.

She will step down from her non-executive position on Ted Baker’s board in April to join the company’s leadership team full time.