Ted Baker’s European business in limbo with 149 jobs at risk

The businesses operating the Ted Baker brand across the Netherlands, Belgium and Spain are said to be teetering on the edge of administration.

Drapers first reported that 149 jobs are at risk of redundancy, but it is understood the process will depend on the individual system in each country.

Five stores are at risk, including two in the Netherlands, two in Belgium and one in Spain, as well as seven concessions in the Netherlands and 15 concessions in Spain.

Employees impacted by the closures were informed yesterday.

Ted Baker parent company Authentic Brands Group did not provide a comment.

No Ordinary Designer Label (NODL), which trades under the Ted Baker brand, first filed a notice of intention to appoint financial advisory firm Teneo to lead the process of its UK operations in March.

In the UK, Teneo announced the closure of 15 Ted Baker stores and 245 job losses earlier this month.

Teneo said all closing stores were loss-making and deemed to have “no prospect of being able to return to profitability even with material rent reduction”.

The closed Ted Baker stores include Birmingham Bullring, Bristol, Bromley, Cambridge, Exeter, Leeds, Liverpool One, London Bridge, Milton Keynes, Nottingham and Oxford.