Barbour partner store owner The Highlands and brand-building consultancy Pace Partnership London have launched a new retail concept, Out With Style, dedicated to outdoor clothing.
Out With Style is an ecommerce platform focused on the outdoors “from function to fashion”, offering customers a curated collection across womenswear, menswear, footwear and accessories.
With the tagline ‘Made for the outdoors, style anywhere’, Out With Style’s brand portfolio will include Sandbanks, Moose Knuckles, Nobis, Snow Peak, Parajumpers, Woolrich, Baracuta, Barbour and Hunter among others.
The site is also set to welcome new brands entering the market, including unisex brand Hay Life and luxury Chinese brand Spoonyard, which will join Out With Style as an exclusive.
The Highlands and Pace Partnership London said the idea for Out With Style came after reviewing the market for multi-brand websites and a belief that there was a need for “something different”.
The platform aims to have a “true functional purpose” with a focus on both the sustainability and aftercare of products.
Out With Style confirmed that a bricks-and-mortar presence for the concept is “in the pipeline” as part of its future growth strategy.
The Highlands store owner Indu Gilani said: “We are delighted to be launching a concept that is true to our hearts and in an area we have been involved in for over 40 years.”
Pace Partnership London founder and chief executive Ryan Llewellyn-Pace said: “At a time when there has been so much change in the retail landscape, we are excited to be partnering with The Highlands stores on a project that offers the consumer a clear point of difference and reason for being.”
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