Very Group poaches marketing chief from Metro Bank

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The Very Group has poached its new chief marketing officer from Metro Bank to help maintain the online retailer as a “destination of choice” for consumers

Jessica Myers

Jessica Myers will begin her role at The Very Group in October

The group, which runs ecommerce brands Very and Littlewoods, has appointed Jessica Myers as chief marketing officer and will start her new role on October 3.

Myers joins from Metro Bank where she helped build and lead the company’s first ever brand and marketing function, and also sat on the bank’s executive committee.

She joined Metro in 2019 and helped shape the brand’s strategy, built transformational marketing capabilities, and invested in brand and marketing communications.

Prior to that, Myers spent five years heading up NatWest Group’s brand team having joined from roles with American Express and the Commonwealth Bank in Australia.

Very Group said that Myers would be responsible for leading “a team of people across brand, marketing, public relations and creative to continue to effectively position the digital retailer as an online destination of choice for UK and Irish families”.

Managing director Robbie Feather said: “Jessica is a thoughtful, commercial and impactful marketer and leader, with deep consumer experience. She’s exactly the right person to lead our marketing team at a time when UK families are increasingly on the lookout for the convenience, flexibility and value Very provides.”

Myers said: “It’s a fantastic time to join Very, which has become one of the most recognisable digital retailers in the UK in recent years. It has a strong and differentiated brand, a hugely relevant customer proposition combining multicategory shopping with flexible ways to pay, and amazing opportunities for growth. I can’t wait to meet the team and start making a difference for Very and our customers.”