Very is making a TV comeback with its first television advert in seven years, showcasing its autumn collection through the group’s Haus of Flamingo fashion platform.
The campaign, in collaboration with creative partner The Gate, introduces Very’s autumn womenswear collection featuring key trends.
The retailer said demand for coats, knitwear and winter clothing ramps up from August as it sees sales for heavy outerwear triple and boots sales quadruple.
Customer insights also reveal autumn is a “key time” for fashion as shoppers think about their return to work and new routines provide reasons to purchase new clothing.
Very’s autumn campaign begins on August 29 and will run in the UK and Ireland across TV, video-on-demand, social and online channels.
Very chief marketing officer Jessica Myers said: “We’re excited to welcome our customers back to the Haus of Flamingo for autumn, and to do so with a TV ad means we’re really making a statement.
“Our customers love fashion, but it can sometimes feel stifling and samey. This season, we’re turning up the confidence, swagger and sass to showcase our vibrant fashion offering to even more people in top autumn programming.
“We’re bringing back the joy of self-expression so our customers can let their inner flamingo shine with even more sparkle.”
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