Very launches new Everyday value range as cost of living mounts

The etailer’s new Everyday collection will span 700 lines across fashion and homewares, including womenswear, menswear, childrenswear, furniture, bedding and lighting. 

Very said products in the range will cost on average 20% less than its existing V by Very own-brand items, with 85% of the new range available for £30 or less.  

The move follows the success of John Lewis’ Anyday own-label range, which the department store chain launched in homewares and furniture in April last year, before extending the brand across clothing categories.  

Very said its Everyday range will include printed dresses from £18, jeans from £22, reversible duvet sets from £20 and school uniform essentials such as two-packs of jumpers from £11.

The pureplay said the range will also help shoppers buy more sustainable products – denim, for example, has been produced using less water and chemicals, through a partnership with denim tech specialist Jeanologia.

The Very Group retail managing director Robbie Feather said: “We’re proud and excited to be launching Everyday. It offers our customers timeless wardrobe staples for the whole family as well as a brilliant mix of essentials and finishing touches for their homes.

“As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”