Lorraine Kelly is set to debut in her first TV ad today for JD Williams as chief executive of owner N Brown Angela Spindler revamps the mature brand.
The advert is set in a café where a woman acts on her spontaneous urge to dance with Kelly joining in.
Spindler said the ad, which is part of a multi-million campaign, highlights the shift JD Williams has made in price, product and presentation in autumn 2014.
She said: “The aim was to convey how the JD Williams’ brand can ‘put the fun back into shopping and fashion’ with the strapline: looking good has never felt so good – based around the JD Williams guarantee of clothes that fit and flatter the mature figure.”
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