Etailer Very unveiled Fearne Cotton’s spring 2015 collection at a circus-themed fashion show last Thursday. Retail Week uses Google Glass to film the goings-on behind the scenes.

British Fashion Council chairwoman Natalie Massenet kicked off London Fashion Week (LFW) last week heralding the city as the most tech savvy capital in the world.

Shop Direct owned Very proved this was true at its Fearne Cotton show last Thursday - held ahead of LFW - when it created a digital front row, giving VIPS a pair of Google Glass to record the fun, frolics and fashion at the show.

Retail Week films the goings on behind the scenes at Very Fearne Cotton SS15 using Google Glass

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