After purchasing the two brands, along with Miss Selfridge and HIIT activewear at the beginning of the month, Asos has sought to revitalise its fashion credentials as an online-only retailer.
Asos has more than doubled the number of Topshop and Topman products available on its site since February, with plans to double it again over the next few weeks.
The fashion giant has been focusing on extending key product categories, including Topshop’s beloved jeans, which form the basis of its marketing campaign.
Asos has also increased the selection of day dresses and jerseys for Topshop, and jeans, sweats and T-shirts for Topman to capitalise on lockdown trends.
The campaign will run for two weeks on YouTube, TikTok, Snapchat, Facebook and Instagram with the aim of driving awareness among customers in the UK, US and Germany that they can now shop the brands on Asos.
Asos is also running 25%-off promotions on Topshop and Topman on site to welcome customers to the new-look brands.
Asos chief commercial officer José Antonio Ramos said: “Topshop and Topman were well-established, strong-performing brands on Asos prior to the acquisition, and we know our customers loved them just as much as us.
“Their integration with Asos is going well, and our long-term plans to revitalise the brands and inject new life into them will translate into more new, exciting and fashion-led products launching in the months ahead.”
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