Fashion retailer Weird Fish is planning further bricks-and-mortar expansion in 2025 following a surge in sales and profits over Christmas and during the 2024 financial year.
For the 2024 full financial year, Weird Fish reported a 107% increase in EBITDA as the retailer “continued to accelerate a new strategy,” which included investment into its online proposition and its stores.
The fashion retailer also reported a 12% growth in revenue during the year and credited its reduced discounting for a 28% increase in margins year on year.
Weird Fish reported today that sales during the months of November and December were up 9% to £11.4m thanks to double digit sales growth across its wholesale, online, concessions and third party arms.
During the year, Weird Fish started trading on third-party marketplaces including Next Label Plus and Mountain Warehouse as well as agreeing deals with Freemans and Matalan.
The fashion retailer said that trading so far during the current financial year is “in line with expectations” and added that it expects “further improvements in profitability” moving forward.
Weird Fish said it plans to open a further 10 stores in 2025, which would more than double its store estate since chief executive David Butler joined the business at the end of 2023.
Chief executive Butler said: “We have continued to see positive momentum in the business through the decisions we have taken to create a more profitable businesses and enhance our product ranges and drive margin. The changes we have made are really resonating with our core customers and driving new shoppers to our stores and online.
“Weird Fish is a well-established brand with a loyal and broad customer following. By strengthening our offering and continuing to grow our store estate in prime locations, we’re well placed to continue our growth journey in 2025.”
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