What’s next for Shein as regulatory scrutiny and Trump tariffs threaten London float?
Caught between the rock of Trump’s protectionist tariffs in the US and the hard place of an EU crackdown on a “tsunami” of cheap goods, is Shein’s short-lived era of dominance over?
In the last few weeks, it seems the walls have begun to close in on the business models of brands like Shein. As countries abroad throw up trade barriers, the retail giant has postponed its long-awaited London float as it takes stock of what to do next.
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