Fat Face to make mall debut with Bluewater store
Surf, ski and outdoor fashion retailer Fat Face will next month open in a shopping centre for the first time, with a store at Bluewater in Kent.
The shop will take a unit formerly occupied by toy retailer Love 2 Learn, which went into liquidation earlier this year.
Fat Face marketing director Sarah Baskcomb said the opening is significant for the 60-strong retailer.
‘Shopping centres aren’t normally where we would position ourselves, but Bluewater is the exception to that,’ she said.
‘It is a shopping Mecca and our competitors are already there.’
A store in Aviemore opens this weekend and new shops in Solihull, Reading and Harrogate will all open in the run-up to Christmas.
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