Card Factory has received bids for the business from several private equity groups that could result in the founders taking home a £400m windfall.
Investment firms including Permira, Cinven, TPG, Summit Partners and Warburg Pincus have sent in offers of up to £400m, according to The Telegraph.
The husband and wife team behind the 480-store business, Dean and Janet Hoyle, put the retailer up for sale last month, after appointing KPMG to advise them.
The retailer is expected to turnover £210m in the year to January 31, with underlying profits of £53m.
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