The royal grocer told Retail Week that web sales are up 50 per cent on the comparable period last year.
The hike follows the retailer's first Christmas spin-off of its transactional web site, which was launched in October.
Christmas is the hamper to handbag retailer's busiest trading time, with conserves and confectionery proving popular presents.
A spokeswoman said: 'Hampers continue to be a very important part of our business. We are particularly pleased at how our new£5,000 Imperial Hamper has been received.'
The retailer revamped its web site, www.fortnumandmason.com, in September. As part of the relaunch, it increased its online offer from 500 products to 1,800.
For the year to July 10, the company filed a trading loss of£1.3 million. A 3.1 per cent fall in sales was attributed to the closure of certain in-store departments ahead of next year's£24 million refurbishment of its flagship in London's Piccadilly.
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