French Connection has teamed up with creative director Fabien Baron to deliver an eye-catching campaign for its spring/summer collection.

The fashion retailer, famous for headline-grabbing campaigns, has joined forces with branding agency Baron & Baron to photograph the range.

The ads will launch in February in magazines, national newspapers, online and outdoors.

French Connection, in which Baugur has a stake, issued a profit warning in November. Like-for-likes at the European division slid 3 per cent in the first 14 weeks of the second half from August 1.

Baron is renown for his work with French Vogue magazine, as well as brands including Calvin Klein and Burberry.

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