Game in magazine joint venture with Highbury House

Game has sealed a deal with contract publisher Highbury House Communications to take on the publishing of its in-store magazine. The agreement severs the relationship the retailer had with Future Plus, the contract-publishing arm of Future Publishing, based in Bath.

The retailer's magazine, Game, was launched in March, with a print run of 59,000. However, the title, which is sold for£1.99, quickly upped its circulation to 200,000.

A spokesman for Game said that the relationship with Future was a short-term agreement and, after a review, the retailer decided to switch to Highbury House. The first issue to be produced by Highbury will hit the shops next month. The deal also means the publication will come out at least four times a year, instead of three, to reflect the increase in major hardware and software releases expected over the next 12 months, the Game spokesman said.

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