The company pledged to reach 400 outlets by Christmas after it announced interim results yesterday.
Chief executive Martin Long said: 'The video games market has grown four-fold since 1995. That has underlined our pattern of store openings, as we move towards 500 stores over the next few years.'
Blockbuster-owned Gamestation is also pursuing an aggressive expansion programme, with 70 new stores slated for next year.
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