All Game articles
Game is the high street specialist for video game hardware, software and merchandise, but it has been turning increasingly towards in-store events and esports festivals. The retailer has been rolling out Belong gaming arenas (where groups can rent high-performance PCs to play video games with friends) to both its own stores and within larger Sports Direct stores. Frasers Group acquired Game in June 2019, having built up its stake since 2017.
-
News
Frasers Group unveils loyalty scheme across all brands
Frasers Group chief executive Michael Murray has said the retailer is set to unveil a new membership scheme and flexible payments solution, which he described as the retailer’s version of Amazon Prime.
-
Retail Navigator Analysis
Game (Overview)
Game is one of the UK’s leading gaming specialists. It falls under Frasers Group UK Sports retail segment, with its international sales forming part of its International retail segment.
-
Retail Navigator Analysis
Game (Financials)
Game UK revenues reached £287.2m for the year ending 29 April 2023 (FY2022), falling 16.2% year-on-year, with gross transaction value (GTV) tumbling 15.4% to £337.3m reflecting a “softening in consumer demand” for new console hardware.
-
News
Frasers Group blames profit slump on Brexit and coronavirus
Mike Ashley’s Frasers Group reported a slump in profits that it blamed on a prolonged period of Brexit uncertainty followed immediately by the coronavirus crisis.
-
News
Frasers Group set to open Leicester megastore
Frasers Group has announced plans to open a flagship store in Leicester’s Fosse Park which will combine its Flannels, Sports Direct, Evans Cycles and Game fascias.
-
News
Mike Ashley’s Frasers Group refuses to pay rents
Mike Ashley’s Frasers Group has told landlords it will not pay rents until it is “fully able to freely trade as a business” again.
-
News
Mike Ashley praises staff as Frasers Group readies to ‘potentially’ reopen stores
Frasers Group, formerly known as Sports Direct International, has said that it will pay 100% of salaries for the majority of its employees in May.
-
Analysis
Data: The UK’s 15 most improved retailers for gender pay equality
Retail Week ranks the top-performing and most improved UK retailers for gender pay equality.
-
News
Game set to close stores as it calls on landlords to be 'realistic' about rents
Game has said it intends to close 40 stores across the UK unless it can renegotiate rents with landlords as it blamed a “challenging retail market”.
-
Gallery
In pictures: Game opens biggest Belong arena in House of Fraser
Game and Belong gaming arenas have joined forces with House of Fraser to open the UK’s biggest in-store gaming experience inside the department store on Oxford Street.
-
News
Sports Direct profits rise as it shrugs off Belgian tax bill
Sports Direct has posted a jump in half-year profits and insisted the shock tax bill it received from Belgian authorities in the summer “will not lead to material liabilities”.
-
News
Debenhams confirms Gifford as chair for turnaround push
Debenhams has confirmed the appointment of former House of Fraser executive Mark Gifford as its new chair.
-
Analysis
The many faces of Mike Ashley: Deal maker, drinker, disruptor
“It’s like he’s playing Pokémon or something – trying to catch ‘em all.”
-
News
Game management to sell shares to Ashley
Game’s management has told its shareholders to accept the offer of 30p per share made by Sports Direct mogul Mike Ashley.
-
News
Game advises investors to accept Sports Direct offer
Directors of computer entertainment retailer Game have advised shareholders to accept a takeover offer from Mike Ashley’s Sports Direct that values the business at £51.9m.
-
News
Sports Direct tables £52m bid for Game Digital
Sports Direct has tabled a £51.9m offer for Game Digital – and pledged to launch an immediate review of its operations should the deal go through.
-
News
Game ramps up arena expansion in transformation plan
After posting its first-half results, Game is focusing on its transformation strategy bolstered by the expansion of its Belong gaming arenas.
-
News
Game profits increase driven by cost-cutting programme
Game has posted an increase in profits at the half-year mark despite falling sales, in what boss Martyn Gibbs described as “a challenging retail environment”.
-
News
Game sales fall over Christmas as it rolls out arenas
Game’s UK sales fell over the Christmas period with its Spanish business outperforming its British arm.
-
Analysis
Analysis: What is Mike Ashley's master plan?
Hark back to June 2016 and Sports Direct founder Mike Ashley was hauled before a parliamentary hearing about the working conditions at the retailer’s Shirebrook warehouse.