All Game articles
Game is the high street specialist for video game hardware, software and merchandise, but it has been turning increasingly towards in-store events and esports festivals. The retailer has been rolling out Belong gaming arenas (where groups can rent high-performance PCs to play video games with friends) to both its own stores and within larger Sports Direct stores. Frasers Group acquired Game in June 2019, having built up its stake since 2017.
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NewsFrasers Group unveils loyalty scheme across all brands
Frasers Group chief executive Michael Murray has said the retailer is set to unveil a new membership scheme and flexible payments solution, which he described as the retailer’s version of Amazon Prime.
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Retail Navigator AnalysisGame (Overview)
Game is one of the UK’s leading gaming specialists. It falls under Frasers Group UK Sports retail segment, with its international sales forming part of its International retail segment.
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NewsFrasers Group blames profit slump on Brexit and coronavirus
Mike Ashley’s Frasers Group reported a slump in profits that it blamed on a prolonged period of Brexit uncertainty followed immediately by the coronavirus crisis.
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NewsFrasers Group set to open Leicester megastore
Frasers Group has announced plans to open a flagship store in Leicester’s Fosse Park which will combine its Flannels, Sports Direct, Evans Cycles and Game fascias.
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NewsMike Ashley’s Frasers Group refuses to pay rents
Mike Ashley’s Frasers Group has told landlords it will not pay rents until it is “fully able to freely trade as a business” again.
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NewsMike Ashley praises staff as Frasers Group readies to ‘potentially’ reopen stores
Frasers Group, formerly known as Sports Direct International, has said that it will pay 100% of salaries for the majority of its employees in May.
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AnalysisData: The UK’s 15 most improved retailers for gender pay equality
Retail Week ranks the top-performing and most improved UK retailers for gender pay equality.
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NewsGame set to close stores as it calls on landlords to be 'realistic' about rents
Game has said it intends to close 40 stores across the UK unless it can renegotiate rents with landlords as it blamed a “challenging retail market”.
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GalleryIn pictures: Game opens biggest Belong arena in House of Fraser
Game and Belong gaming arenas have joined forces with House of Fraser to open the UK’s biggest in-store gaming experience inside the department store on Oxford Street.
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NewsSports Direct profits rise as it shrugs off Belgian tax bill
Sports Direct has posted a jump in half-year profits and insisted the shock tax bill it received from Belgian authorities in the summer “will not lead to material liabilities”.
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NewsDebenhams confirms Gifford as chair for turnaround push
Debenhams has confirmed the appointment of former House of Fraser executive Mark Gifford as its new chair.
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AnalysisThe many faces of Mike Ashley: Deal maker, drinker, disruptor
“It’s like he’s playing Pokémon or something – trying to catch ‘em all.”
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NewsGame management to sell shares to Ashley
Game’s management has told its shareholders to accept the offer of 30p per share made by Sports Direct mogul Mike Ashley.
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NewsGame advises investors to accept Sports Direct offer
Directors of computer entertainment retailer Game have advised shareholders to accept a takeover offer from Mike Ashley’s Sports Direct that values the business at £51.9m.
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NewsSports Direct tables £52m bid for Game Digital
Sports Direct has tabled a £51.9m offer for Game Digital – and pledged to launch an immediate review of its operations should the deal go through.
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NewsGame ramps up arena expansion in transformation plan
After posting its first-half results, Game is focusing on its transformation strategy bolstered by the expansion of its Belong gaming arenas.
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NewsGame profits increase driven by cost-cutting programme
Game has posted an increase in profits at the half-year mark despite falling sales, in what boss Martyn Gibbs described as “a challenging retail environment”.
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NewsGame sales fall over Christmas as it rolls out arenas
Game’s UK sales fell over the Christmas period with its Spanish business outperforming its British arm.
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AnalysisAnalysis: What is Mike Ashley's master plan?
Hark back to June 2016 and Sports Direct founder Mike Ashley was hauled before a parliamentary hearing about the working conditions at the retailer’s Shirebrook warehouse.
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NewsGame full-year losses shrink but sales remain flat
Game shrank its losses over its full year but sales remained stubbornly flat with its events business a notable bright spot.