Card Factory appoints former Tesco director as CCO

Adam Dury, former Tesco category director of home, seasonal and design in the UK and Central Europe, will join the specialist retailer in his new role – and be a member of the executive board – on August 26.

Dury will be responsible for Card Factory’s commercial strategy including supply chain and shopping experience, as well as the ongoing development of its range of value products.

At Tesco, Dury was responsible for transforming the grocer’s home and seasonal categories by launching two new home brands, leading to a return to like-for-like sales growth and profitability in the categories. 

Card Factory chief executive Karen Hubbard said: “I am excited that Adam will be joining us as our new chief commercial officer. He has an excellent understanding of what customers want and a proven track record of delivering it commercially.

“He brings with him a wealth of valuable experience, which will benefit us as we continue to improve the range and quality of our card and non-card options and grow Card Factory’s market-leading position.”

Dury said: “I am delighted to be joining Card Factory at such an exciting time in its journey to become an industry-leading, multichannel business. The vertically integrated model, including in-house design and UK production, enables the business to continually exceed customer expectations.

“I’ve been fortunate to have already met colleagues from the shop floor and the design and support offices, and their passion for the brand is clear for all to see. I am proud to be joining a unique, customer-centric and hugely successful business.”