Comment: George brand extension provides impetus for Asda’s non-food growth
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By Michael Macdonald22 January 2014
Using the George brand to reinvigorate its home offer will allow Asda to take full advantage of a housing market recovery in 2014, and establish itself as a serious player in the homewares market.
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Using the George brand to reinvigorate its home offer will allow Asda to take full advantage of a housing market recovery in 2014, and establish itself as a serious player in the homewares market.
https://www.retail-week.com/general-merchandise/comment-george-brand-extension-provides-impetus-for-asdas-non-food-growth/5056779.article