From Aldi bras to perfume promos: retailers woo shoppers with Valentine's offer

Thrifty romantics can buy their loved ones lingerie that doesn’t break the bank from Aldi’s new underwear range, which launched last Sunday.

The collection – Aldi’s first foray into lingerie – includes a £3.99 satin bra, a two pack of briefs for £3.99 and a £9.99 satin kimono wrap. Aldi said its range was 83% cheaper than Marks & Spencer’s.

Aldi is not the only place prudent partners can find a Valentine’s deal. Poundland has launched a special range including products such as rose petals, heart garlands, heart-shaped photo frames and ceramic letters that spell ’love’.

Perfume promos and beard trimming

Health and beauty retailers Boots and Superdrug are heavily promoting perfumes to win Valentine’s spend. Superdrug is slashing the price of Ghost, Boss Bottled Night and Lacoste Touch of Pink by 50%.

Meanwhile, Boots is offering half-price deals on fragrances including Lancome Miracle, Eternity Moment and Paco Rabanne XS.

Boots has also launched promotions on electrical beauty products including half-price deals on Elegance straighteners and Remington Grooming Gift Packs.

John Lewis is also helping men spruce up for their other halves with complimentary beard trimming offered in selected stores.

Debenhams launched a Valentine’s take on its ‘Found It’ campaign last week, which promotes the department store as a destination for gifts. The campaign runs in-store, online, in print and on social.

It has also launched deals including 10% off selected fragrances, 15% of Designers at Debenhams lingerie and 15% off selected jewellery, handbags and watches.

Personalised push

Personalised products are set to be a big seller this year. Boots is offering 50% or more off cushions printed with photos and canvas prints.

Meanwhile, Card Factory is heavily promoting Valentine’s Day on its newly launched transactional site with more than 200 personalised cards and 300 personalised gifts.

Greetings card etailer Moonpig has launched a tongue-in-cheek ad, a continuation of its #JustBeYou campaign, following the everyday man tackling the trials and tribulations of Valentine’s Day. The star of the campaign attempts lingerie shopping and cooking a luxury dinner before deciding that Moonpig is the most reliable way to impress his other half.

Moonpig is sponsoring Sky Living Daytime throughout February and the Valentine’s campaign is live on the London Underground now.

Moonpig creative director Jo Foley said: “Valentine’s Day is one of our key peaks and this year we wanted to ensure we were speaking to our target audience, the wonderful modern man, who always tries his best and yet, can sometimes be a bit of a hapless romantic.

“We’ve heroed the everyday man whilst weaving in our key messages around convenience, red roses and value.”

Meanwhile, Ann Summers is focused on creating love matches this Valentine’s Day and is heavily promoting its new dating app, Rabbit.

The app matched 8,000 users since its launch two weeks ago.

The grocers are predicting a big weekend for meal deals. M&S is running a Valentine’s special 'Dine in for £20 deal’ while Asda is promoting a £10 meal deal in its ‘Extra Special’ collection. Options include Gressingham Duck a L’orange, creamy Dauphinoise potatoes and a bottle of Malbec.