Halfords is setting up a pop-up tent shop at festivals Sonisphere and Camp Bestival this year so customers can collect orders on site.
The cycling and car part specialist is hoping to drive sales of its tents through its click-and-collect offer, so festival-goers can pre-order tents and pick them up at the festival rather than dragging their tents with them.
Halfords buyer for car accessories and camping Richard Bowen said: “Festival-goers usually have a car full of food and drink before they even try to pack their camping equipment, so an on-site collection service is likely to prove extremely popular.”
Halfords will sell a variety of tents ranging in price from £25 for the Aventura two-person tent and up to £180 for a five-person Urban Escape Atago tent.
No comments yet