Pets retailer Jollyes posted record Christmas sales across stores and online as a result of increased demand from shoppers pampering their animals despite financial pressures.
Jollyes reported a 19% increase in like-for-like revenue over the year and said revenues were 39% higher than in Christmas 2020.
In the four weeks to December 31, the retailer noted a 31% jump in overall sales year on year, marking a new company record for the second consecutive year.
At the end of the period, the retailer had increased its store openings from 67 stores to 84. It credited the 9.6% rise in transactions over Christmas to its performance both in-store and online.
Six new stores are expected to open during the first half of this year.
Despite the cost-of-living crisis, customers were seen to be “pampering their pets”, according to Jollyes, which saw a strong surge in sales of its squeaky yetis, gonks, winter coats and beds for pet gifting.
The company recorded December 23 as its busiest trading day of the period and said it made one sale every 75 seconds – an “all-time high for the business”.
The pet-care specialist also said online traffic increased 23% during the period.
Chief executive Joe Wykes said: “I want to give all our colleagues a massive thank you for their hard work serving customers this Christmas. We had a record-breaking Christmas because we have the best people in pet retailing.
“All our stores, whether they’re long established or newly opened, are well on the road to becoming go-to destinations for their local pet parents.
“The service our colleagues provide in their communities is one of the secrets of our current success – and it’s clear from our record performance that the value for money we provide our customers is resonating in the towns in which we trade.”
- Sign up for our daily morning briefing to get the latest retail news and analysis
No comments yet