Moonpig’s sales and profits have risen as investment in tech innovation pays off

Moonpig said investment in technology such as AI was driving higher customer lifetime value and it is well positioned for future growth.

Moonpig’s revenue climbed 6.6% to £341.1m in the year to April 30, driven by a “strong performance” from its eponymous brand. Adjusted EBITDA was up 13.5% to £95.5m.

Among the tech innovations being deployed, Moonpig flagged that its database of customer “occasion reminders” grew to 90 million from 84 million the previous year, while “creativity features” such as video messages and AI-driven customised messages were used more than 10 million times. 

Moonpig chief executive Nickyl Raithatha said: “We are delighted that the group has delivered full-year growth in both revenue and profit, with trading performance strengthening across our peak trading periods in the second half of the year. This has been driven by our multi-year investments in technology and innovation, which continue to foster extraordinary customer loyalty.”

“Our investments in new AI technologies are delivering an increasingly personalised experience for our customers. As the clear online leader in greetings cards, Moonpig Group is well positioned to benefit from the long-term structural market shift to online.”