European value retailer and Poundland stablemate Pepco has named Trevor Masters as its new boss.
Masters, formerly managing director of Tesco’s international operations, succeeds Rob Taylor at the helm of Pepco. Taylor intends to stand down from full-time employment.
Pepco is the biggest trading brand of Pepco Group, which also runs the Dealz chain as well as Poundland in the UK.
The group caters for 47 million shoppers a month, selling general merchandise, apparel and FMCG lines, and has 2,698 stores in 14 countries. It aims eventually to build its estate to about 4,000 branches.
Pepco group chief executive Andy Bond said: “I am delighted that Trevor is joining the senior management team to lead Pepco as it delivers the exciting growth planned for the brand.
“I am confident that his deep retail experience gained in numerous international markets will only serve to further strengthen Pepco’s market leading position in Central Europe.”
Masters said: “Pepco is by any measure already a large, fast growing and financially strong business built upon its constant focus on delivering exceptional value for its customers every day.
“I look forward to working alongside the team across Europe and am excited by the future growth potential for the brand as clearly illustrated by the business’ ambition to open Pepco’s 2,000th store during my first year in role.”
Masters will be based in Poland, and joins the retailer on November 1. Taylor will oversee a handover and leave at the end of December.
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