WHSmith delivers ‘better than anticipated’ Christmas as sales recover
WHSmith has hailed a “better than anticipated” performance during the Christmas period as it continued to rebuild its top line.
The retailer said group revenue recovered to 67% of pre-Covid levels during December 2020, despite the impact of store closures and reduced footfall.
Sales raked in through WHSmith’s high street stores – the majority of which remain open under the latest lockdown measures – came in at 92% of pre-Covid levels last month.
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