WHSmith rolls out store-in-store tie-up with Toys R Us

By George MacDonald2024-04-25T12:08:00

WHSmith is to extend its partnership with Toys R Us to more branches following the success of the first wave of store-in-stores.

WHSmith has signed a new exclusive agreement to open another 30 Toys R Us areas by the end of its financial year, meaning they will be trading in time for the peak Christmas season.

The openings follow the debut of nine Toys R Us shop-in-shops in WHSmith stores last year.

WHSmith rolls out store-in-store tie-up with Toys R Us

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