Woolworths.co.uk has branched into arts and crafts, launching a dedicated offer on its website.

Woolworths.co.uk has branched into arts and crafts, launching a dedicated offer on its website.

The online shop, owned by etail giant Shop Direct, debuted the category last week. It is selling nearly 1,500 products including card making equipment, paper craft tools, paints and pens as it aims to tap into the craft supplies market.

Shop Direct retail director Gareth Jones said: “It’s a huge and diverse marketplace worth more than £2bn in the UK and it fits completely with Woolworth’s family brand.”

The online retailing group said it was exploring new categories for Woolworths to expand into where there is a clear market opportunity which fits with its family brand.

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