Aldi extends Deliveroo trial as discounter ramps up online capacity

Having announced last month it would be extending the trial to 42 stores nationally, Aldi said yesterday it had expanded the trial to a further nearly 90 additional stores in the past month and that customers in Scotland and Wales could now access the home delivery service. 

The move comes as Aldi continues to ramp up its online ecommerce capabilities, having historically steered clear of the market in the past. 

When the UK was plunged into the first coronavirus lockdown in the spring, Aldi launched its first online service when it started selling online food parcels to help self-isolating and vulnerable customers in April. 

The following month, the discounter announced it had begun a home delivery trial from select stores to customers with Deliveroo. 

Last week, Aldi said it would extend a trial of a click and collect service by up to an additional 200 stores by Christmas.

Aldi communications director Richard Thornton said: “We’re finding customers really value having more ways to shop at Aldi, particularly at the moment.

“That’s why we’ve been keen to extend our trial with Deliveroo to stores in more new areas, and plan to launch our trial of click and collect in more than 200 additional stores between now and Christmas.

“In the past month, we have made the Deliveroo service available in new areas such as Cardiff and Aberdeen, and will continue to monitor feedback of the service closely.”