Aldi hails ‘best ever’ Christmas as customers trade up

Giles Hurley, Aldi UK CEO

Source: Aldi

Discounter Aldi has recorded its best-ever Christmas and said customers marked the festive season by trading up to premium own-label products.

Aldi said sales topped £1.6bn in the four weeks to Christmas Eve, as shoppers traded up over the period.

 

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