Aldi has reported surging sales as the World Cup and the festive period, combined with a flight to value driven by the cost-of-living crisis, helped deliver its “best Christmas ever”.
Sales jumped 26% year on year over the Christmas period and topped £1.4bn in the month of December for the first time in Aldi’s history. Fresh meat and poultry sales surged 28% over the festive period, while sales of chilled desserts and fresh cheeses skyrocketed, up 30% and 50% respectively.
Sales of snacks and crisps were boosted by a combination of Christmas and the first winter football World Cup, up 40%.
In total, Aldi customers bought more than 48 million mince pies, 38 million pigs-in-blankets and more than 1,700 tonnes of sprouts in the weeks leading up to Christmas.
Aldi UK and Ireland chief executive Giles Hurley said: “This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years. I’m immensely proud of our amazing colleagues who once again went above and beyond to deliver an amazing Christmas for our customers.
“As the UK’s cheapest supermarket, we were able to help shoppers enjoy the Christmas they deserved and provide them with the highest quality products at the most affordable prices.
“As we head into a new year, our promise to customers is that they will always get the UK’s lowest prices at Aldi, no matter what.”
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