Amazon and Morrisons have expanded their partnership by adding the More Points scheme to the Morrisons on Amazon online store, Retail Week can reveal.
Customers shopping at Morrisons via Amazon can earn loyalty points from purchases and claim them back as Morrisons More Card Fivers to spend online or in-store at Morrisons.
The launch of the More Points scheme is part of a wider plan to improve features for customers when shopping for groceries on Amazon.
The retail giant has introduced “grocery day”, meaning customers can book a recurring weekly delivery slot with a pre-filled basket.
Amazon has also added a delivery pre-reservation feature for customers to reserve a slot upfront for up to 60 minutes.
Available to millions of people in the UK on Amazon.co.uk and the Amazon app, customers can shop thousands of products from the grocer including a new selection from Morrisons Market Street.
Grocery shopping on Amazon is now available to non-Prime customers, while Prime members can access free same- or next-day delivery with a two-hour delivery slot subject to minimum spend when ordering from Morrisons on Amazon.
As part of the launch, five points are available on every eligible Morrisons product, as well as 500 points for customers who register their loyalty account and spend £70 in a single order during the first two weeks after registration.
Amazon director of grocery partnerships worldwide Russell Jones said: “We are committed to investing in ways for customers to get the best value for their weekly shop, and the integration of More Points to Morrisons on Amazon is a great new way for customers to be rewarded while getting their same-day grocery deliveries.
“Our partnership with Morrisons continues to go from strength to strength and the expansion to even more customers marks a significant milestone in our bid to build a best-in-class grocery shopping experience, where grocery shopping is simple, fast and affordable.”
Morrisons online director Charlotte Exell added: “As we continue to build on our important partnership with Amazon, we’re thrilled that customers can now earn More Card Points on their groceries as part of our Morrisons on Amazon service.
“The new launch is an important step in our mission to provide even more value and flexibility for our loyalty shoppers, making it easier than ever for customers to benefit from their More card wherever they shop.”
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