Analysis: How Ocado plans to make up for lost time
At the beginning of the coronavirus pandemic, when demand for grocery home delivery jumped overnight, many would have predicted that no business in UK food retail was better placed to take advantage than Ocado.
However, the online grocer’s rigid model, based entirely around its automated customer fulfilment centres (CFCs) – coupled with the fact its Andover warehouse had been destroyed by a fire – meant it struggled to keep pace with the likes of Tesco and Sainsbury’s.
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