Analysis: Woolworths Australia launches ‘phantom’ brand in battle with Aldi
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By David Gray4 August 2016
Woolworths Australia has launched what is believe to be a phantom own brand – a private label with no reference to Woolworths on the packaging.
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Woolworths Australia has launched what is believe to be a phantom own brand – a private label with no reference to Woolworths on the packaging.
https://www.retail-week.com/grocery/analysis-woolworths-australia-launches-phantom-brand-in-battle-with-aldi/7009930.article