Analysis: Woolworths Australia launches ‘phantom’ brand in battle with Aldi

Woolworths australia

Woolworths Australia has launched what is believe to be a phantom own brand – a private label with no reference to Woolworths on the packaging.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now