Asda and Just Eat launch 30-minute grocery deliveries

The supermarket giant will initially offer 100 lines for sale through the rapid service from two of its stores, in Sutton and Fosse Park, Leicester.

Asda initially partnered with Just Eat last year to offer pizza deliveries. That service will also be extended to 50 stores as the grocer aligns more closely with the online food delivery company.

It comes as grocers increasingly look to speed up their last-mile delivery proposition to offer added convenience to customers.

The Co-op is piloting a similar service with Just Eat’s rival Deliveroo, while Sainsbury’s is using bicycles to deliver goods through its Chop Chop proposition.

Asda boss Roger Burnley said: “Our partnership with Just Eat that launched last year to deliver pizza direct to customers was a huge success, so much so that we’re rolling it out to up to 50 stores by the end of the year.

“This project demonstrated how partnering with complementary brands can enhance our offer to customers, as a result, I am delighted to confirm that we’re extending our work with Just Eat to trial an express grocery delivery service from two stores.

“This will focus on delivering product to customers from around 100 essential lines within 30 minutes.”

Asda also revealed it will trial a new wholesale retail concept, called The Deal Depot, at its store in Patchway, Bristol.