Asda and Morrisons kick off new year with price cuts on hundreds of products
Supermarket giants Asda and Morrisons have both kicked off the new year by rolling out price cuts across thousands of products.
Asda announced it would be cutting prices across 2,500 products by an average of 26% from today as part of its Big Jan Price Drop initiative, while Morrisons revealed it would be price-matching 500 products to discounters Aldi and Lidl.
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