Asda has opened its 150th On the Move convenience store in partnership with EG Group as it continues its goal of rolling out 200 c-stores by the end of 2023.
The new store is located at Baynards Green service station in Bicester, Oxfordshire, and will be the third Asda On the Move in the local area.
It stocks more than 1,300 products, including fresh produce and chilled lines, to offer customers more choice than is usually found on fuel forecourts.
The 2,723 sq ft store includes Greggs and Leon kiosks, and will be open on a 24-hour basis.
The Asda On the Move format was launched in October 2020 to allow more customers to access the supermarket’s range of products at roadside and neighbourhood locations.
A further 50 convenience stores are set to open by the end of this year.
EG-owned food-to-go brands and franchise partners such as Starbucks, Subway and Cinnabon are also stocked in store.
Asda recently announced plans to open 30 new Asda Express convenience stores this year around residential areas and transport hubs, and aims to have 300 total stores opened by 2026.
Asda senior director of wholesale and convenience James Laws said: “The opening of the 150th Asda On the Move store marks a significant milestone in our ongoing expansion into the convenience market, to bring Asda’s value and great products to more customers across the UK.
“Through this partnership with EG Group, we’re able to cater to rising demand from customers to pick up essentials quickly and conveniently or grab a treat while they’re refuelling.
“Convenience is one of the fastest-growing channels in the grocery market and we are increasing our presence in this area to support our long-term ambition to restore Asda to the number-two position in UK grocery.
“We’re delighted to bring our modern and welcoming convenience store offering to Baynards Green services.”
EG Group head of convenience retail Junaid Manjra added: “We have been very encouraged by the response of customers to Asda On the Move and the launch of this milestone store demonstrates how EG’s partnership with Asda is driving further success.
“We’re excited to bring another Asda On the Move store to Bicester, where customers will be able to enjoy the supermarket’s fresh produce and premium products alongside EG’s portfolio of own and popular third-party foodservice brands.”
The supermarket has also acquired 132 convenience stores and attached petrol filling stations from the Co-op Group, with the deal undergoing a review through the Competition and Markets Authority (CMA.)
- Get the latest grocery news and analysis straight to your inbox – sign up for our weekly newsletter
No comments yet